About the designer
The founder and creative director, Aurora Du, reflects on philosophy and tells stories through clothing.
She accomplished undergraduate degrees in fashion design at Parsons School of Design in New York and Central Saint Martins in London, followed by a master’s degree in luxury management at Institut Français de la Mode in Paris.
Years at The Row and Balenciaga shaped an aesthetic of inner elegance, intellect and sensuality. Styling work for Vogue and Harper’s Bazaar left its trace on the collections — pieces that hold several ways of being worn, without effort.
About the brand
“Allowing indulgence is the answer for long lasting discipline.”
AURORA DÙ was established in 2025 by Aurora Du in Paris. The brand explores philosophy as storytelling — a mirror held to humanity. Timeless elegance and sophisticated femininity intertwine at its core, and beneath the decency there is always a hidden twist: the resonance of complexity that lies within human nature.
Architecture is an order imposed from without. Clothing is a boundary chosen from within. The collections are made where the two meet.
Paris supplies both at once — carved stone that insists on proportion, interiors that soften with age, concrete that refuses to explain itself. Between them sits the question the house keeps returning to: what holds, and what vanishes.
The fabrics are sourced from long-established Italian and French mills, each piece is made with a commitment to refined craftsmanship to deliver a considered wardrobe, kept for years rather than seasons.